I come bearing more questions than I do any answers and many may ask why I would be bothered by this topic. Well it’s only natural, seeing as I am an entrepreneur in the fashion industry that I would want to know and understand the feasibility and sustainability of this kind of a business.
It started with the decision to study fashion, then came the challenge of obtaining the diploma and soon after it proved near impossible to start a career within the fashion industry. All this time I had chosen to ignore those who tried to convince me to reconsider my career path because apparently there is no money. In all honesty though it crosses each of our minds as to whether any success will result of the choices we make in relation to how we make a living. I put passion first and in the process of turning it into a business, I keep learning the importance of being knowledgeable beyond just being creative.
These days anyone with capital can open a clothing store and start a fashion label. There’s also the booming t-shirt printing business as well as boutiques and every second blogger starting their own fashion editorial at one point or another. None of these are bad ideas but how do we keep them buzzing with endless possibilities and make sure that they are profitable and sustainable business ventures beyond the glamour and hype of instant fame.
The scale of the fashion industry is massive, although it is quiet a young industry in our country. I intend on exploring as many of these avenues as I possibly can, in an attempt to get answers and find out the views of other fashion entrepreneurs and also to learn about the challenges and how they make it work and this is where it all begins……. To be continued
Be sure to check next week for an update of The Business of fashion or Fashion as a business.
By: Nonhlanhla Mahoto
pictures via Jazzitupjewellery.com
