Kaizen Bespoke:The business of fashion or fashion as a business(Part 2)

 The business of fashion or fashion as a business(Part 2)

In dedication to the upcoming SA Fashion Week we look at the Business Of Fashion .Since the first show in 1997 held at the Sandton Square with only 10 of the country’s most established designers at the time showcasing. The South African Fashion Week has grown and survived, from parting ways with its long time main Sponsor (SANLAM) a few years ago to putting on some of the most spectacular shows in the country at some beautiful and historic venues. It seems this was the birth of an official fashion industry in South Africa, over the years there’ve been many fashion weeks and many designers.




This year’s SAFW, boasts a line-up of over 30 talented fashion designers which always makes for great excitement to all fashion enthusiasts.



SAFW introduced the buyers lounge an initiative to not only keep focus on the glamour of the event but to assist designers by exposing them to the core business of the industry. Which is the distribution and retailing of their merchandise as it is integral in expanding their brands. This also gets the designers to start taking their art as an actual income generating business that has growth potential and is a participant in the sustainability of our economy.



It also inspires young, aspiring designers and entrepreneurs to want to get into the industry. I think this was a great idea and it will steer fashion in South Africa in the right direction.

SAFW Founder Lucilla Booysen