The chosen eight will be flown off to KwaZulu Natal with their partners to attend one of South Africa prestigious horse racing event of the year, The Vodacom Durban July. Here they will get to mingle and network with South Africa's most elegant fashionista's and attendants. The Peroni Kings of Style search fits perfectly with this year's fashion theme, 'Right Royal Affair'
The prize will include return flights to Durban, VIP tickets to the Lifestyle Oasis Lounge, a tailored suit by C-Squared, stylish accommodation in the city and the chance to strut their stuff as a Peroni King of Style amongst South Africa's fashion royalty.
Contenders will be selected by Peroni style scouts – radio and television personality, DJ Sbu, Tumalone Clothing label founder, Tumelo Matjie, and La Lunar Club Owner, Tristan Oswin – at some of the country's trendiest venues in May and June. Once selected, serious candidates will be photographed by official Peroni paparazzi and loaded onto Facebook where they will have to out-swagger each other for a spot amongst the top eight men.
Not only that, but also people who vote for their hot favourite on Facebook will also stand in line to win a C-Squared suit or one of six C-Squared sunglasses up for grabs.
According to Head of Global Brands, Sydney Mbhele, Peroni is looking for men who demonstrate that special Italian panache and who literally ooze poise and sophistication. "These men should embody what Italy's flagship beer represents – passion, effortless style and enduring quality".
So, if you're effortlessly stylish and keen for the experience of a lifetime, then make your way to one of the following venues where you could be identified as one of South Africa's most stylish.
DATES AND VENUES
20 May: Cofi, Brooklyn - 21:00 to 00:30
21 May: The Village Pub, Mamelodi - 21:00 to 00:30
29 May: Nitefever (Shisa Nyama) - 17:30 to 21:00
02 June: Jabulani Hyatt, Rosebank - 21:00 to 00:30
03 June: Cofi,Hatfield - 21:00 to 00:30
04 June: PMZ Shisa Nyama, Koma, Soweto - 17:30 to 21:00
09 June: Beach Blanket Bohemian, Sunninghill - 21:00 to 00:30
10 June: Cofi, Rosebank - 21:00 to 00:30
11 June: The Basement, Mulbarton - 21:00 to 00:30
12 June: Meli Pub, Pimville, Soweto - 21:00 to 00:30
Kaizen Lifestyle Magazine has also compiled an album of stylish men who might give a better perspective about Italian style
