SA is about to experience a popularity contest like no other. Four blogging teams from four cities have just four weeks to battle it out for the title 'Mzansi's Most Popular'. Whichever team gains the most Fans and Followers using any means at their disposal wins the competition - and walks away with a cash prize of R45k!
Mzansi's Most Popular is a countrywide blogging and social networking competition that culminates in Africa's only street culture showcase at STR CRD 2011 on Heritage Day, 24 September.
The STR CRD team has hand-picked the cream of SA's street blogging talent to get South Africa switched on and plugged in to the real urban youth cultures of their city's streets. This is Twitter with muscle and Facebook on steroids in a competition where every click counts.
Teams from Jozi, Cape Town, PE and Durban must win over the most Fans and Followers with their own brand of urban street culture and use any means at their disposal to do it. To get ahead, they must push the power of social networking and word-of-mouth popularity and dig up the best street talent, culture and style their cities have to offer.
Additional exposure on SonyMax, Motribe, Mahala.co.za and 5FM will give the teams a massive boost in their battle for supremacy as the competition takes each city's brand of urban cool to a nationwide audience.
Each team blogs daily about anything they consider to have street cred; kicks, skate parks, park jams, gossip, street fashion, events - whatever each individual blogger thinks has street cred.
Competition kicks off 24 August. Winners are announced 30 September.
Who's got Street Cred?
Team Jozi: Bloody Sweat Clique [www.strcrd.com/bsc] is Galebowe Mahlatsi, creator of the Thesis Social Jams in Soweto, Justin McGee street fashion photographer and Kitso Moremi, of The Blagg.
Team Cape Town: Bitches Must Know! [www.strcrd.com/bmk] is Paul Ward, social photographer at I AM PAUL WARD , Nicci St Bruce of City Kids and Hayden Manuel, sneaker freak blogger at Hakesy The Fat Cat
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