Friday, August 12, 2011

Shelflife adding new stripes to PUMA.

Cape Town based store Shelflife Store and Gallery have joined forces with international sports and lifestyle clothing and sneaker brand PUMA to create their very own sneakers range for men and women inspired by grafitti. This is a first for an independent retail store to collaborate with an international well-known brand to create it's own range.

The "Train-Runner” series draws inspiration from the local trains bold yellow & grey “caution-tape” design". The South-African metrorail trains are notoriously dangerous for many reasons, making this train system internationally famous and a highly sought after target for graffiti writers worldwide...while the “Laces & Ladies” series of Suedes highlights the particular subculture of graffiti called “Shriiimping”...or the art of writing on girls.

The Suede made its first appearance in 1968 at the Mexico Olympics. Originally a running shoe, has grown from strength to strength ever since to be adopted by basket-ballers and other athlete alike. It’s equally deep cultural roots lie deep in the heritage of street and hip-hop culture as was worn by B-boys in the mid 70’s.

In South Africa the Suede played a big part in the mid 80’s& 90’s in the skate scene being the most hard wearing flat bottom sneaker available. Over the years the Puma Suede has been reinvented in different cuts, styles and brand collaborations ...and finally, today, history has once again made with the SHELFLIFE editions, securing it’s place amongst graffiti, street & sneaker collector culture here in SA & worldwide.

Available only from the finest list stores worldwide, including: Colette ,Undefeated, Mita, HHV, Solebox, Overkill, White Sole, Azita, Asphaltgold, afew & Shelflife Store







Image source: http://www.shelflife.blogspot.com/